
Viral
The clips, posts and audio doing real numbers this week, with the original upload found, the spread mapped and the fakes flagged early.


How to trace a viral claim to its original source
Four moves separate the original post from the repost — and the original is the only version worth judging.

Content Credentials explained: what the label actually proves
The "Cr" pin confirms who signed a file and what edits they recorded — not that the image is true. Here is the verified mechanic, and where federal researchers say it fails.

Trace a viral photo's origin with reverse image search

Anatomy of a celebrity apology video
The apology video is a genre with a grammar — and once you can read the grammar, you can tell an apology from a performance of one.

Famous quotes nobody ever said
Einstein never defined insanity, Gandhi never said 'be the change' — misattribution is a century-old machine with a simple maintenance manual.